The Washington Post recently found that in some categories, like Bluetooth speakers, more than half of all “customer” reviews are likely fake. Many of them are fake.Īmazon watchdog ReviewMeta suggests around nine percent of all Amazon reviews could be written by people who were paid to write a review and did not actually use the product. You know those reviews on Amazon you peruse to determine whether a product will change your life or is a piece of crap? They’re written by people like us, right? People who used the product and wrote an honest review? Wrong. We’re in couples counseling, so to speak, and our future together doesn’t look so good. I’ve been exposed to an underbelly I didn’t want to see, and I don’t trust Amazon anymore.
It was a perfect match.īut recently I’ve learned a few things that have made me question my cozy relationship with the retail giant. I got my toilet paper or earbuds two days later, and if I was unhappy with something, I could send it right back.
The product reviews were there, too, telling me what was worth buying. I needed something, and the “place your order” button was there for me every time. From toilet paper, to running shoes, to earbuds, Amazon was there to help me make my choice and deliver the goods. We’ve officially been together for 14 years (I’ve been a customer since 2004) and were pretty much inseparable. You could get banned for returning too much stuff
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